WEEK 4 — DESIGNING YOURSELF
MONDAY  7/13  |  9AM – 5PM
REVIEWING FINAL IMAGES & DESIGN PRESENTATION
  • Reviewing Book Dummies with changes. Print out and assemble at least 2 copies for the final week.
  • Design demonstration: Making good "C.R.A.P." (Contrast, Repetition, Alignment, Proximity) Designing for Deliverables
  • ​HOW TO CREATE A BRAND BOARD
  • BRANDING FOR ARTISTS Reviewing Branding Boards (5 C's of Branding)
  • WHAT makes a good logo/graphic? Develop a “mark” for yourself and a color scheme. 
  • Website & Branding Scope and Review. Use Canva.com for a branding board. You choose the preferred website host. We will look at free options such as Weebly.com. You may have a current website in progress.
  • Create Cohesion across your Portfolio, Leave-Behinds, Website, Socials, etc.
  • PROFESSIONAL PRESENTATION: Printing, Scanning, Papers, Inks, etc.
  • Bonus if we have time: Pattern Demos for marketing materials and end sheets
📋  WEEK TAKEAWAY
Your Dummy is complete, remember these can always change. You will be traveling this week to campus. Bring your work and you should be developing your finished artwork now with your media of choice while working on your Leave Behinds, Branding Board, Website and Bio-Banner to best exhibit a cohesive brand.​

✈️  7/15–7/18: TRAVEL TO CAMPUS — Students travel to campus during this period.

Arrive by Sunday 7/19. Pizza Party and Welcome Social to follow upon arrival!

Pack and bring art-making materials, digital files, portfolio, dummies, all work in progress, and a fun, creative attitude! Below is some reading for your Roadtrip! 
...and enjoy this video interview with Ruth Sanderson​. Ruth Sanderson founded the summer graduate Certificate in Children’s Book Illustration at Hollins, and co-founded the MFA in Children’s Book Writing and Illustration, serving as co-director with Amanda Cockrell until 2019.